BEST PRACTICE WORKSHOPS
Marketing Excellence!
Master programme in 8 steps
3. Managing the communication process and how to judge advertising. (1,5 Days)
4. Innovation Management 1.5 Days)
5. Concept Development (1 Day)
6. Packaging Design Principles & Shelf management (1 Day)
7. Category management (1 Day)
8. Pricing & Brand Profitability (0,5 Days)
9. Brand Performance & Brand Plannjing (1.5 Days) 10. Developing a robust Brand Strategy
(2 Days)
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Marketing Foundations
This is a 2 day course
Day 1
Developing a strong Brand
Strong vs weak brands, Brand image & Personality Brand Measurement
Segmentation Principles
Segmentation Models, Segmentation and ROI
Understanding our Target
Holistic understanding, Global trends, Consumer Portrait
The Customer Journey
Models & Tools B2C B2B
Day 2
Insight which leads to success
The power of Insight
Sources of Insight
Tools for developing Insight
Turning Observations into Insight
Using observations as a tool for Marketing Judging the quality of Insights
Brand Positioning
Positioning models
BP as a practical tool
Key elements for differentiation
Intro to Brand Communication
The role of communication in your strategy
Easy tools for judging advertising
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Innovation Leadership
This is a 3 day course
Day 1
Innovation Behaviours
Innovation Models
Old vs new technology
Growth Drivers
Re-defining the market
Day 2
Innovation Framework
Leadership & Culture
Role of teams
The Innovation ready organisation
SWOT
International case study
Product Ideas
Day 3
Creative techniques
Implementation Systems
Selling the Idea
Stakeholders buy-in
Prioritisation & Roadmap
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Negotiate to Win - Win
This is a 2 day course
Day 1
Knowing myselfPersonal Exercises
Principles of Influence
Exercise on Principles
Influential listening
Self completion questionnaire
Commuication Tools
Understanding My Style
The Negotiation process
Step by step model
Negotiation Variables Day 2 Effective Questioning
Excersie in Pairs
Authoritive Proposal
Plenary Exercise
Tactics and Concessions
Excersie0n Tactics
Dealing with Difficult People
Personal Exercise on Conflict Management
Dealing with Feedback & Criticism
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Effective Business Communication
This is a 2 day course
Day 1
How Do I Communicate?
Making Communication More Effective
Becoming a Good Listener
Becoming a Good Writer
The Power of Networking
Skills of Persausion
Day one will also include self completion questionnaires, cummuniucation games, videos, exercises & discussions
Day 2
My Communication Style
Having Tough Conversation
Dealing with Conflict & Criticsim
Presentation Skills
Communication with Your Team
Day two will also include case studies, group presentations paired discussions, debates and competitions.
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Corporate Social Resposibility
This is a 3 day course
Day 1
CSR Expectations
Changing Enviroment
Aligning Company Activities
Intergrated Programmes
Your CSR Swot
Day 2
Shared Value Concect
Conscious Capitalism -a new approach
Strategic Purpose
CSR Framework
Shareholders Framework
Internatiopnal Case Study
Day 3
CSR Implementation
Role of Communication
Employee on-boarding
Strategic Imperative
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Marketing Growth Strategy
This is a 2 day course
Day 1
Compaany ImperitivesMarket Structure & Trends
Identifying Growth Drivers
Segment Needs & Insights
Brand Performance Audit
Customer analysis
Day 2 Key Differentiators
SWOT
Defining Brand Value
Kewy Initiatives
Changing Customer Behavior
Strategy Roadmap.
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Pre-Workshop analysis of team needs
Collaborative story telling
Successful team behaviour
(See the other teams point of view)
Creating team self awareness
(Become aware of limiting behaviours)
Interactive Game. Learning to support each other
Vision Boards
Cross functional needs exercise
(Clear actions to improve effectiveness)
Action Plans
(Discover plans to support each other)
Post workshop coaching of team leaders
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Cost Reduction
Select, Brief & Train the cross-functional Team
CEO communication to Company. Re-arrange team member work schedule
Understand the step by step business value process
Systematic analysis of the value/cost relationship of each step of the process
Site visits interviews and learnings
Develop & test creative alternatives
Regular board proposal
Initial project management
Hand over to final functional team for implementation
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Personal Effectiveness
This is a 3 day course
Day 1:- Knowing myself, Building my strengths, Identifying my values, Building trust & relationships, My Purpose
Day 2:- My Communication style, Influential listening, Creating rapport, Assertive or Aggressive, Delegation & achieving through others
Day 3:- Management or Leadership, Getting the best from your team, Feedback & Criticism, The leadership journey, coaching others
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